Straight out of the box, you’ll want to disable the “soap opera” settings (TruMotion). For the life of me, I don’t know why TV manufactures are still using this technology. It looks terrible. However, once this feature is disabled, and the rest of the picture tuning is completed, you’ll want to cry because you never knew a TV picture could look so incredible. Seriously, I knew OLED to be awesome, but I did not know it could possibly be THIS awesome. The picture is simply stunning. Goosebumps-stunning.
I keep the OLED panel light set around 25-30 most of the time. At first, it may seem dim, but after a day or two of watching TV, it becomes very natural. The super-bright OLED is not good for your eyes, and it is not good at accurately recreating a picture. In my setup, with dark navy walls behind the TV, when the lights are out, you can't differentiate the wall from the TV - the blacks are simply that "black". The content appears to come straight out of the wall. The crisp, natural look is impossible to describe here - just know that you can't find a better picture anywhere. I just can’t get over how amazing the picture looks.
Other findings:
- The Smart features are amazing. I can turn the TV on and off by voice with my Google Home setup. I believe it works the same with Alexa. The TV features a plethora of apps through WebOS (including several you can download for free). It is incredibly easy to cast content from phones, computers, etc.
- The remote is also awesome - it works like a mouse - so even the built-in web browser is very, very easy to use. I can visit/use any website with ease through the TV. Navigating through menus is also very easy. The remote took a little getting used to, but after using it for a short period of time, it began to feel very natural.
- I've only heard the built-in speakers a few times since I use a full 5.1 channel home theater setup. They are robust, to say the least, but they can never replicate a full home theater setup.
Not “negatives” per se, but, considerations:
- Mounting the TV on the wall was perhaps the most nerve-racking experience of my life. This is a $3,000 TV, yet, the upper 75% of the TV is nearly as thin as a paper, and just about as flexible. To attach the mounts, I had to lay the TV down on the ground flat. The mounts attached easily – but lifting the TV off the ground was the worst part, because all the weight and structure is in the base of the TV. You simply cannot lift the TV from the top corners, or you'll risk (literally) shattering the panel. They even include a warning about holding/lifting from the top corners. It took a lot of strength to lift it off the ground using the mount arms/bottom of the TV - but once it was upright, it felt very sturdy.
- I was equally frustrated by the exceptionally short power cable. It is maybe 36"? Just enough to reach the ground after mounting it on the wall. I had to run an extension cord just to plug it in. For $3,000, it would've been nice to toss in an extra two or three feet of power cable, right?
- One warning - if you run the pixel wiper (takes an hour or so), beware that the TV will turn itself ON after it is done. So, don't start the wipe and leave for work or go to bed - you may end up with burn in. (Burn in has not happened to me - I am as OCD as it gets when to making sure it is off when I'm not watching it, and not on the same channel w/ scrolling banners, etc.) OLED burn-in is a real thing, though, so just be careful when watching certain content. Gamers and those who only watch cable news channels should probably consider a different technology.
I did elect to purchase the SquareTrade extended warranty. Considering the expense of this TV, I love having that piece of mind for the next four years, should something go wrong.
All-in-all, I couldn’t be happier. This is the TV I’ve been dreaming of. If you move forward and purchase, you’ll agree!
IMPORTANT NOTE: Take with a grain of salt those reviewers who rate this TV badly because of burn-in. The burn-in is almost always caused by lack of awareness and/or carelessness by the reviewer; if the TV is left on a static image/channel for way too long, it’s going to burn in (as any TV can do – plasma, LED, and OLED). That is not the fault of the manufacture; that is the fault of the user.